Ever so softly, gently
Welcome to a world where comfort meets conscious style—because every little dreamer deserves a gentle beginning.
Blending English countryside charm and Scandinavian simplicity, our baby wear is crafted from the softest, breathable materials, designed to keep your little ones cosy and free to explore.
IN FULL BLOOM
Our Floral collection brings the magic of an English garden to your little one’s wardrobe. Perfect for picnics, playdates, or simply lounging in the sunshine.
NEW IN
As gentle as a spring breeze. Explore the Florals today.
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Blossom Romper Dress
Regular price HK$162.00Regular priceUnit price per -
Foliage & Fruits Quilt Newborn Blanket
Regular price HK$358.00Regular priceUnit price per -
Blossom Frill Princess Dress
Regular price HK$172.00Regular priceUnit price per -
Meadow Bloom Jumpsuit
Regular price HK$143.00Regular priceUnit price per -
Cotton Blossom Romper Set
Regular price HK$193.00Regular priceUnit price per -
Blossom Fields Romper
Regular price HK$168.00Regular priceUnit price per
BACK IN STOCK
Blossom Cotton Aline Dress
BESTSELLERS
Loved by many — shop our Bestsellers before they’re tucked away.
MOST POPULAR
Loved by many — shop our Bestsellers before they’re tucked away.
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FOREST
INTO THE WOODS
Our Forest collection brings the magic of nature to your little explorer’s wardrobe. Think earthy tones, organic textures, and woodland motifs that spark curiosity and connection with the great outdoors.
ESSENTIALS
EARTHY NEUTRALS
Soft, muted tones and unisex staples for every moment. Our Essential collection of year-round minimalism for slow, intentional living.
CLASSICS
COTTAGE CHIC
Where countryside charm meets modern simplicity. Our Classics collection reimagines nostalgic patterns—pinstripes, gingham, and lace—in buttery-soft fabrics.
OCCASION
LITTLE CEREMONIES
For life’s softest celebrations—where simplicity meets significance.
Accessories
BLANKETS & SWADDLES
Wrap your little one in warmth and wonder. Our blankets are a haven of comfort, perfect for snuggles, naps, and adventures. Crafted with love, each blanket is a promise of gentle moments and sweet dreams.
E FOR EGG
E FOR EGG was born from two parents' quiet resolve to find better, kinder choices for their little ones. Rooted in love and care, we curate timeless, quality baby wear that blends English countryside charm with Scandinavian simplicity.
Because childhood unfolds in quiet moments—a butterfly landing on a sleeve, the soft rustle of a linen blanket, or the first steps in a cosy romper. Our designs invite these tiny, magical pauses, turning everyday moments into gentle adventures.
OUR VALUES
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WONDER
DiscoverOur pieces are curated to spark wonder, inspire play, and celebrate the little moments that make childhood magical. Because happiness is the softest fabric of all.
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COMFORT
DiscoverSoftness is our love language. From airy cottons to cloud-like knits, every piece is designed to move with your child, ensuring they’re free to explore, nap, and dream in cosy ease.
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ESSENCE
DiscoverLess clutter, more meaning. We curate timeless staples that outlast fleeting trends—clean lines, muted hues, and thoughtful details that grow with your little one.
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STILLNESS
DiscoverIn a world that never slows, we create clothes that do. Gentle textures, unhurried designs, and palettes that soothe—because childhood thrives in calm.
